Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry - this guides the decisions made throughout the design process.

2. Logo Design: Using these insights and knowledge of where GKirby Collection would like their branding to be utilised, I created a modernised logo with a range of variations.

3. Newsletter prototyping: The client was looking for a way to keep their existing customers in the loop and build relationships with customers through the use of a newsletter. I took this on board and prototyped a newsletter template design that matched the existing style of their website, but used their updated branding.

4. Newsletter Refinement: I refined the template design based on the client's feedback and made small adjustments to ensure every detail was of the highest standard.

5. Handover: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use and uploaded the newsletter template into the client's Mailchimp account to allow for the easy production of future newsletter sendouts.

6. Content Production: For each new vehicle that comes in, GKirby Collection need a high-quality showcase video to create suspense and excitement for the launch of the vehicle.

Results

GKirby Collection have stated that the newsletter has helped to gain the attention of customers and has received an array of positive feedback.

The email signatures I have designed have also helped their day to day communications more professional and personal due to having the employees profile image, as well as contact details and company information.

GKirby Collection's new logo has proven to be versatile and useful for all necessary applications, such as their website, AutoTrader store, Email signatures, and more.

Ongoing content creation has already increased interactions across the GKirby Collection Instagram and Facebook pages, leading to more enquiries for the business.

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Conclusion

Through market research and a collaborative design process, I was able to create an effective logo refresh that met the client's objectives and produced an email marketing template to help advertise vehicles effectively, create customer relationships, and add more personality to the GKirby Collection brand.

With ongoing content creation, I am able to help GKirby Collection increase the quality of their advertising by making more dynamic and engaging content to help increase leads by growing their online presence.