Fixadent

client
Fixadent
project
Marketing, Print Design
year
2024
Objective
To create clear, concise marketing materials for Fixadent that would clearly explain what services Fixadent offers as well as the process of using their services.
Simplicity was key in this project - the client had a previous flyer design that was too hectic and hard to understand.
What I've done
1. Improved the original logo
2. Designed custom icons to use across touch-points
3. Designed flyers and business cards
4. Applied Fixadent's current branding

Creative Process
1. Learned what service Fixadent offers and the process they follow when helping clients
2. Communicated with the client to gather all necessary information that needed to be displayed on the marketing materials
3. Visualised Fixadent's process using key parts and presenting them with custom iconography (snap, upload, quote)
3. After sketching these designs and having them signed off by the client, these were created digitally within the adobe suite to bring them to life
Results
Ryan from Fixadent was very pleased with the outcome. We achieved a result that met all criteria he had initially informed me of - Simple, clear, concise, informative.
The business cards and flyer design focus on the key selling points of his service and clearly explain how it works without adding confusing or unnecessary details.
This informs potential clients of what they are buying into before they do so to avoid confusion and these materials also provide clear details on how you can contact Ryan if you wish to buy his services.
Conclusion
Me and Ryan brought the project to an end both satisfied with the outcome.
Ryan had a clear idea of what he wanted and I was able to bring his vision to life and create useful marketing materials that utilised a balance between simplicity and usability.
I bring clear communication and a collaborative process to each project I complete and it was essential for the success of this project.
I hope to work with Ryan again in the future!